Rework: Book synopsis

Be swift.

Don’t postpone a decision. You can always correct it later.

Know what matters

The core of your business should be built on things that don’t change, rather than fashion trends. For example, one of Amazon’s core principles might be fast shipping. This will always remain important to customers.

Share everything

Build a loyal audience. You can do this through teaching. Share everything you know. Let your audience see behind the curtain — reveal all.

Under-do the competition

Try under-doing your competition by doing the simple things really well.

Your day

Have 4 hours a day of alone time when you are not interrupted



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